COMPELLING COPYWRITING VIRGINIA MASON CHALLENGEHow can a health care system cut through the clutter to connect with patients and prospective patients?ACTIONWrite digital, print, and outdoor advertising with flair. Write and produce direct mail about preventive and specialty care.Script health PSAs for Seattle Seahawks games.Edit and produce the specialty publication Gut Instinct.RESULTSMemorable creative work. Gut Instinct earned an Astor Healthcare Award by Marketing Healthcare Today. < communicating change building a brand >