CHALLENGE
When a large healthcare system acquired a smaller one, there was a set window of time for clinical staff to learn about its mission and values. How could medical leaders engage their colleagues so they’d feel ready to practice as the new company?

ACTION

• Pre-tested messages with clinicians, shaping a branded presentation.
• Train physicians to lead and host discussions.
• Organize in-person and virtual presentations for staff to learn about their new organization.

RESULTS

• The engagement campaign directly touched over 75% of targeted employees.
• 99% reported the content was useful or somewhat useful. 
• A Gallup survey later confirmed that staff reported feeling ready to operate as a new organization.