BUILDING A BRAND

SOCIAL JUSTICE FILM FESTIVAL

Building a Brand Meiser Communications
Meiser Comunications SJFF ticket line
Meiser Comunications SJFF Screening
Meiser Comunications SJFF Q&A
Building a Brand Meiser Comunications SJFF Filmmakers

CHALLENGE
How will a brand-new film festival carve out a loyal following in Seattle’s film-going community?

ACTION

  • Develop strategic partnerships in the community.
  • Establish a visual identity and e-marketing/social media platforms.
  • Conduct media relations and promote through advertising.
  • Curate signature events.

RESULTS

  • Hosted the U.S. premiere of feature film “Tula the Revolt,” attended by actor Danny Glover.
  • Averaged 40 patrons per screening—creating reliable ticket revenue.
  • Festival has grown, adding a year-round film institute.
  • Earned a 5-star average rating on FilmFreeway: “A powerful and super fun festival run by a truly great group who are thoughtful, organized, innovative and insightful.” — Michele Noble (director of “Reclamation, the Rise at Standing Rock”)
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