CHANGING THE NARRATIVE

NATIONAL SUPERINTENDENT'S ROUNDTABLE

Changing the Narrative

CHALLENGE
How can school superintendents share evidence to challenge misperceptions that American students perform below students from other nations?

ACTION

  • Release two studies at the National Press Club in Washington, DC.
  • Produce an electronic press kit and video news release.
  • Moderate two national webcasts for superintendents.

RESULTS

  • Campaign earns coverage in 93 media outlets including the Washington Post, Boston Globe and Seattle Times.
  • Superintendents correct misinformation with data—briefing their school boards and communities.
  • Membership in the Roundtable doubles within 24 months.
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