SPREADING INNOVATION
New health care model
CHALLENGE
How can a national healthcare organization engage hundreds of employees to design a new model of primary care?
How can a national healthcare organization engage hundreds of employees to design a new model of primary care?
ACTION
- Build an online presence within, and invite people into simulations and design sessions.
- Document the design journey with stories, videos and exhibits—thanking frontline experts.
- Share results and lessons learned.
- Celebrate when the model is launched.
RESULTS
- New clinics opened with next-gen features and high staff/patient satisfaction.
- Locations are used to attract new business.
- The company has the tools in place to solicit input on the next big idea.