CHALLENGE
How will a brand-new film festival carve out a loyal following in Seattle’s film-going community?

ACTION

• Develop strategic partnerships in the community.
• Establish a visual identity and e-marketing/social media platforms.
• Conduct media relations and promote through advertising.
• Curate signature events.

RESULTS

• Hosted the U.S. premiere of feature film “Tula the Revolt,” attended by actor Danny Glover.
• Averaged 40 patrons per screening—creating reliable ticket revenue.
• Festival has grown, adding a year-round film institute.
• Earned a 5-star average rating on FilmFreeway: “A powerful and super fun festival run by a truly great group who are thoughtful, organized, innovative and insightful.” — Michele Noble (director of “Reclamation, the Rise at Standing Rock”)