COMPELLING COPYWRITING

VIRGINIA MASON

Compelling Copywriting

CHALLENGE
How can a health care system cut through the clutter to connect with patients and prospective patients?

ACTION

  • Write digital, print, and outdoor advertising with flair.
  • Write and produce direct mail about preventive and specialty care.
  • Script health PSAs for Seattle Seahawks games.
  • Edit and produce the specialty publication Gut Instinct.

RESULTS

  • Memorable creative work. 
  • Gut Instinct earned an Astor Healthcare Award by Marketing Healthcare Today.