CHALLENGE
How can school superintendents share evidence to challenge misperceptions that American students perform below students from other nations?

ACTION

• Release two studies at the National Press Club in Washington, DC.
• Produce an electronic press kit and video news release.
• Moderate two national webcasts for superintendents.

RESULTS

• Campaign earns coverage in 93 media outlets including the Washington Post, Boston Globe and Seattle Times.
• Superintendents correct misinformation with data—briefing their school boards and communities.
• Membership in the Roundtable doubles within 24 months.