CHALLENGE
How will an established non-profit organization that increases life chances for children talk about its new direction and results?

ACTION

• Advise the president on messages.
• Produce collateral with a new visual identity and areas of focus.
• Upgrade social media platforms + website.
• Produce videos about signature programs.
• Publish results in an engaging, graphic-novel report.

RESULTS

• Refreshed TRI’s public presence before an expected New York Times Magazine feature story generated national attention.
• Grew leads with prospective school districts.
• Donors and funders continue to give.